This article first appeared in The Salisbury Journal
A NEW travel conference staged in Salisbury last weekend saw the city and Wiltshire become the most talked place in the country on Twitter.
Social Travel Britain brought together 65 experts from tourism boards and the travel industry, including five tourism students from Wiltshire College, to debate how best to future promote destinations through digital and social media.
The two-day conference at Sarum College was created against a backdrop of public sector cuts, which have left many tourist boards struggling for income and resulted in the closure of hundreds of tourist information offices.
And it attracted delegates from as far afield as Italy, Denmark, Staffordshire, Liverpool and Newcastle – which saw its main TIC close last week – alongside Visit England and eight of the most successful travel bloggers in Britain.