WTM Travel Perspective seminars: It’s a wrap

By Steve Keenan and Mark Frary

By Steve Keenan and Mark Frary

We returned to World Travel Market to run the social media seminars for the fourth year. There were 14 seminars in total: this is the wrap of the week, with links to videos, slideshares, media coverage and so much more learned during the week. Thanks for your support – see you there win 2015.

TUESDAY: Read our report from the sessions.
Today’s highlights – Facebook’s Lee McCabe returns to WTM Travel Perspective for another fascinating keynote – love them or hate them, FB is market leader; Buzzfeed makes its WTM debut and draws another packed room of 350 people; The Ordnance Survey’s Head of Mobile reveals plans for a 2015 launch of mapping/mobile in a fascinating keynote, and an intriguing panel for newbies on how to start your social media community. And sustain it…

Video of the sessions:
- Mobile, travel and Facebook
- 27 things you need to know about Buzzfeed
- Building and maintaining a social media community
- Ordnance Survey: Mapping your route to success

Journalist and content specialist Mark Henshall, who took part in the community panel, also sent us his Slideshare

Media coverage: Linda Fox in Tnooz on the Facebook session – “the three pillars a mobile app strategy should be built around – connection, context and convenience.” ETN Global Travel Industry News also reported on the session.

WEDNESDAY: Read our report from the sessions.
Today’s highlights – 20 years on: promoting The Silk Road and an intriguing debate with the UNWTO, Tripadvisor, Bradt Guides and Minube on whether the guide book is dead; the first keynote at WTM from Twitter with talk about how the ‘Buy’ button is working; in conversation with AirBnB’s European boss and three panels for start-ups – where to base yourself, finding funding and One Year + the next step…

Video of the sessions:
- Aoife Desmond of Twitter: the brand makes its debut at WTM
- Face to face: a conversation with Olivier Gremillion, European head of AirBnB
- Three sessions for start-ups: Where best to base yourself, finding funding and One Year +

What they said: “I really enjoyed both the talk and the event in general. Got some really good contacts. The 30 minutes went fast, so I had so many points I didn’t have time to talk about.” – Nikolaj Astrup Madsen, Workaway Camp

Media coverage: ETN Global Travel Industry News reports on the AirBnB and Twitter sessions – “66% of mobile users are using Twitter while watching television…”

In the evening, we ran our annual Blogger World Cup at Bar Kick for 100 invited travel bloggers, again sponsored by the Brazilian Tourist Board (thanks guys!). It was a cracking night of caipirinhas, ‎feijoada, footy and all-round fun – the best social of WTM. Congratulations to Michael Ball of Traverse Events for his back-to-back singles victory (he also won it in 2013), and to Neinke Krook and partner Nick of The Travel Tester for doubles triumph. Soak up the atmosphere on our Storify and video of the evening.

THURSDAY: Read our report from the sessions.
Today’s highlights – Feefo on why customer reviews are not only just nice to have, but now expected; the social media landscape in 2014 (and the must-have gadgets of 2015 – think drones and Google Glass), plus and intriguing session ‘Get What You Pay For” – do you have to spend on Facebook, or can you just go organic to get attention? With thanks to the German National Tourist Board for hosting us today – and being kind providers of an excellent lunch!

Video of the sessions:
- Feefo: why reviews are critical for travel and tourism brands today
- What’s happening in Social? Views from the tourist board, hotelier and tour operator
- The must have gadgets for 2015, moderated by Kevin May

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