Bloggers shared their innovations, including e-books, physical books, television series and more with moderator Kevin May of Tnooz

Ayngelina Brogan (Bacon is Magic) and Rick Calvert (Tbex) share their views on how to tell bloggers from blaggers

Our partners Siren Communications reveal their sense of fun in showing what the various social networks mean about you

Allister Frost, formerly of Microsoft, presents a compelling case for why we do what we do in his talk on the psychology of social media

Keynote Omid Ashtari of Foursquare kicked off WTM Social Travel Market with an explanation of why geolocation is so important

Jeremy Skidmore and Clare Rathbone (Siren Comms) on how you need to make social media part of your strategy

Andy Jarosz (501Places) hosts the #Travelfail session with Clare Rathbone of Siren Comms and Jeremy Skidmore

Turkey played host to the Thursday morning sessions of Social Travel Market

Bloggers Chris Richardson (RTWLabs) and Steve Whale (yourenotfromaroundhere.com) create a WordPress site in 40 minutes

Enrique Ruiz de Lera, head of the Spanish Tourist Office in London, on how they market in times of austerity

Travel Perspective’s Steve Keenan introduces the programme on day two of WTM Social Travel Market

Ceyda Pekenc of Turkish Tourism welcomes WTM Social Travel Market to the Turkey stand