Twitter and Facebook make sharing easier

By Mark Frary

When you were young, you were probably told many times a day how nice it was to share. It’s something you probably forgot as you grew older but the rise of social media gave us a glow inside as we all started sharing things again.
Twitter and Facebook have just made it easier to do just that. If you are using native Twitter rather than a client such as Tweetdeck or Hootsuite, you may have noticed the arrival of a new dropdown on your tweets called “More”. Not everyone has it yet but it is coming your way soon.

Click on More and you will be given the option to Email the tweet. I look at it as a retro retweet aimed at those who are not on Twitter yet or use email as their preferred channel of communication. Twitter engineer Stefan Filip announced the change on the Twitter blog here.

The image below shows where it can be found on Twitter.

The other thing about a word like More is that it gives you a great sense of anticipation. What More could the nerds at Twitter be working on now?

Twitter isn’t the only social network committed to making us all share more. Facebook has announced that its mobile app is to get a share feature too.

This means that you are no longer restricted to liking or commenting. Clicking on share will report whatever interesting content you are reading in News Feed onto your own Timeline.

For travel companies, sharing is the sort of engagement from your fans and followers that you should be looking for. We heard at WTM Social Travel Market how Spain had decided to end its race to get more Facebook likes and focus on engagement with its best fans instead. Creating great, shareable content is clearly the way to go.