Country reports: social media in travel

Steve Keenan

Caption: Swedish blogger Lola Akinmade-Akerstrom

By Steve Keenan

Over the past nine months, we have been producing reports for World Travel Market London on how different countries have adapted to social media in their promotion of travel.

As you will appreciate, it has been quite a year in how tourist boards/destination management organisations (DMOs) have come to terms with this disruption to their travel promotion and marketing.

WTM originally published these reports as PDFs for which you had to register. As from the last report they are published as web pages, free of registration.

So here are our first five reports, the latest available in webpage form, and compelling content. Read here how the world of travel is embracing, and changing, with social media:

MAY 2013:
Coming soon… FLANDERS

MARCH 2013: SWEDEN
Includes:
– Superfast, connected and supersocial Sweden
– Blogger Lola Akinmade-Akerstrom’s takes on SM in Sweden
– Blogger 2: Journalist Paul Connelly on his move to Lapland and his SM takes
– The Big Swedish Twitter experiment
– Sweden: a hotbed of social media

JANUARY 2013: SPORTING BRAZIL
Includes:
– Brazil targets 1.2bn people online before 2016
– How will Brazil target the World Cup and Olympics in social?
– Brazil social networks streak ahead on mobile
– A tale of two Brazilian-based bloggers
– Social Brazil in numbers

NOVEMBER 2012: MALAYSIA
Includes:
– Meet the most social country on the planet
– A tale of two bloggers in Malaysia
– Sharing the journey: Malaysia Airlines
– Malaysia: a million likes on Facebook
– Growing pains: problems when governments take to social media
– Social Malaysia in figures

SEPTEMBER 2012: KENYA
Includes:
– Kenya gets connected
– Ex-Visit Britain PR chief Tess Longfield on her new role in Nairobi
– Kenyan social stars
– How the Kenyan Wildlife Service uses social media
– A blogger’s view from Kenya
– Governor’s Camp use of social media
– Social Kenya: in figures

JULY 2012: SPAIN
Includes:
– The Spanish social media landscape
– Interview with Enrique Ruize de Lera, head of Spanish NTO in London
– Blogger press trip tips
– Case study: Ushaia Beach Hotel, Ibiza – the Facebook Hotel
– Blogger stories from Abigail King and Annie Bennett, Spain-based writers
– Social Spain: in figures