Bringing the world's best influencers to you
In 2013, we were asked by the Costa Brava Tourist Board to run a week-long trip with eight parent bloggers following our collaboration with Brit Mums, Britain’s biggest collective of lifestyle bloggers. The event was an enormous success – could we help put your destination on the map with a similar trip?
The brief: Jaume Marin, marketing manager for the Costa Brava, spoke at a workshop we staged with Brit Mums in London in early 2013. We had met Jaume previously, and rated him highly as an industry pioneer of social media. Jaume wanted us to identify leading parent bloggers with a child aged 8-13 to help promote the Costa Brava as the ideal family holiday destination (the age group was so they could take part in events).
The delivery: We sourced six parent bloggers, with large followings on social media channels, agreed an itinerary, helped with logistics and agreed to accompany the group. It was huge: learning to cook, slow-motion animation class, Dali classes, windtunnel flights, sailing and much more. We were interviewed on national Spanish TV, written about and created tons of content for social channels #incostabrava. From inception to delivery was just three months.
The verdicts: “It was brilliant: great company and a beautiful area,” – Gretta Schifano, Mums Do Travel
“I want to thank you for your excellent trip. It was so great to visit, to gather material and experience warm hospitality.” – Kirstie Pelling, The Family Adventure Project.
“Just a few lines to let you know that for us has been a privilege to share this incredible #InCostaBrava week with all of you. Thank you so much again to each one of you for being part of this great blogtrip” – Jaume Marin, Costa Brava Tourist Board