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EXPEDIA

Explaining the art of story-telling
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To help travel and tourism brands understand and implement social media in order to better tell their stories and promote their product. Below are some of the people and companies we have worked with. How can we help you?

June 2014
Expedia headquarters, London

The brief: Four explorers who won a competition and were familiar with social media but not experienced in writing, needed training to understand there’s a big difference between keeping a diary and writing for an audience – and needed illustrations of some of the pitfalls bloggers can fall into.

The delivery: An hour-long Powerpoint on editor’s tips, 1st v 3rd person writing, avoiding cliché, how to listen and recognize stories, defamation, photo theft and basic video.

The verdict: “Steve guided the team through the hazards of clichés and excessive use of exclamation marks; away from the perils of libel and defamation, towards the boundless potential of publishing in the multi-media world. Drawing on his extensive experience, he introduced the team to the art of digital story-telling and the treasure trove of tales one destination can yield” – Jill Lloyd, senior PR manager, Expedia EMEA.