Gary Grieve
Capela China

Gary is founder and owner of Capela China, a business which trains destinations and businesses in ways to attract and retain Chinese visitors. Over the last year Gary has trained 200 delegates from 40 UK tourism organisations in ‘China readiness’: from Chatsworth to the Cavern Club, Bicester Village to Westfield, LHR to BHX.

Gary also consults for tourism clients on their China strategy: product and service delivery; market research in China; digital strategy for China; Chinese website development; harnessing Chinese social media. A popular speaker, he has presented on Chinese tourism at numerous major events and conventions. He was interviewed last year as a Chinese tourism expert on both BBC World and Chinese state broadcaster CCTV.

He is a member of COTEP (China Outbound Tourism Expert Panel) and keen though not always diligent student of Mandarin. He is a CIM tutor, WorldHost trainer and an elected Board Member of UKinbound.

Tweet: @CapelaChina