Why social search is the new SEO for travel companies: a training course

Tuesday 26 February 2013, 10am-4pm
Royal Horseguards Hotel

This day long course, including lunch, looks at why search engine optimisation (SEO) is going to become less important for travel companies marketing themselves on the internet and why social search is the next big thing.

Search engine Google has a 91.1% share of UK searches and travel companies are spending millions with the company on cost-per-click and cost-per-impression advertising. Yet Google is not remaining the same. To stay on top, companies need to understood how it is changing.

The course, run by Steve Keenan and Mark Frary plus invited guest experts, will look at:

  • the anatomy of search engine results pages (SERPS);
  • the Google algorithm and updates;
  • learning about Search plus Your World;
  • why Google+ has 400 million users now and why it is becoming so important;
  • Google’s Knowledge Graph;
  • the growing importance of blogging and how it affects search results;
  • Bing and Yahoo!: still relevant?;
  • the intersection with YouTube, Maps and the rest of the Googleverse.

    • This course is best suited for digital marketing and social media managers at travel companies, PRs and others with an interest in understanding how changes to the way Google works might affect their brand now and in the future.

    This courses takes place on Tuesday 26 February at the Royal Horseguards Hotel, near Charing Cross in central London.

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