The rise of social media has been meteoric. Facebook now has more than 845 million users, 4 billion videos are seen on YouTube and more than 250 million tweets are published on Twitter each day. Many national tourism and destination marketing organisations, tour operators and travel agencies are beginning to recognise that they need to have a presence in this huge market.

World Travel Market 2011 saw the launch of WTM Social Travel Market, a conference on how tourism organisations, travel companies and travel bloggers can use social media more effectively. The conference was a resounding success, creating a massive audience at the event, on social networks and on video. Travel Perspective puts together the conference programme for WTM. See this year’s sessions on Wednesday 7 November and the sessions on Thursday 8 November.

● The #stm2011 hashtag reached 482,477 people via more than 1,500 tweets
● 1,027 individuals watched the events remotely via YouTube
● 777 delegates attended across the two days of seminars

WTM Social Travel Market covered the importance of social media in the travel industry and how it can be harnessed to elevate a company’s or destination’s position offering them new business opportunities.

WTM Social Travel Market is aimed at digital marketing executives and social media managers from tourist boards, tour operators, airlines, hotels and other companies in the travel sector such as public relations companies and marketing agencies as well as travel bloggers and writers.

WTM Social Travel Market takes place on 7 and 8 November 2012. Contact us to find out more.