WTM Travel Perspective sessions 2013 - Thursday

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By Steve Keenan and Mark Frary

It’s year three of our involvement with World Travel Market and we’re now there for three days rather than two. Once again, there will be speakers from the most important companies in social media - Facebook, Google, TripAdvisor - as well as the cream of digital travel. The WTM Travel Perspective sessions range from the strategic to the practical.

This year, there’s also something new - WTM Fresh. This forms the centrepiece of our Wednesday sessions and is a showcase for the most exciting new start-ups in travel. Six companies less than a year old will fight it out to win funding and mentoring from investors and tech experts. Find out more about WTM Fresh here.

This is what you can expect.

THURSDAY NOVEMBER 7 SESSIONS

Location: Turkey stand (exhibition floor)

[See the line-up for Tuesday and the line-up for Wednesday.]

The conference opens at 10.30am. Registration not required for the seminars but do turn up early to bag a seat. We have more room than ever this year but sessions are certain to be packed out. You will need to register to attend World Travel Market to get in.

The hashtag is #WTMTP13 for the sessions, #WTM13 for the show

Location: Turkey stand – Exhibition Showfloor

10.30-10.35 Introduction by Mark Frary/Steve Keenan

10.35-10.40 Turkish tourism and social media

  • Selcuk Can, UK director of the Turkish Culture & Tourism Organisation

How Turkey and Turkish travel companies are embracing social media to promote tourism.

10.40-11.35 What social media success looks like in tourism

  • Chad Shiver, Tripadvisor; Emmanuel Kaldis, YouTect; Sarah Rathbone, Siren Communications; Embratur. Moderator Mark Frary

Best practice in social media among tourism organisations - Facebook promotions and apps, blog trips, social media tourism communities and how hotels and destinations are using TripAdvisor

11.35-12.30 Mobile video and travel

  • Francesco Dorazio, Chief Innovation Officer, Face Group; Matt Carroll, Partner, Media Ark; Reine Gammoh, Social Media Manager, World Travel & Tourism Council. Moderator Steve Keenan

Mobile penetration is now more than 100% in many countries and smartphones are becoming dominant. With YouTube now handling four billion searches a day and the platform having a billion monthly users, mobile video is becoming a hugely important marketing channel for travel companies and tourism destinations.

Afternoon advice clinics

12.30-14.30 How to use words, images and videos to promote you (for bloggers), your company (for travel companies) or your destination (for DMOs)

For more information on speaker biographies, take a look at this page or here for details of the new Travel Tech Show at WTM. And we look forward to seeing you all!