WTM Travel Perspective sessions 2014
TUESDAY

Nov 4 UPDATE: Read the report from all our sessions today

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By Steve Keenan and Mark Frary

It’s year four of our involvement with World Travel Market and we’re here again for three days of seminars.

Once again, there will be speakers from the most important companies in social media - Facebook, FeeFo, Buzzfeed - as well as the cream of digital travel. The WTM Travel Perspective sessions range from the strategic to the practical.

This year, we will also be on the Main Stage on Wednesday, with keynotes from Twitter and AirBnB followed by three sessions aimed at helping start-ups. This is what you can expect.

Event hashtag #WTMTP14, show hashtag #WTM14



TUESDAY NOVEMBER 4 SESSIONS

Location: South Gallery 23 - 26 (level 2)

[See the line-ups for Wednesday and Thursday]

The conference opens at 10am. Registration not required for the seminars but do turn up early to bag a seat as sessions are certain to be packed out. You will need to register to attend World Travel Market to get in.

10.05-10.35am
KEYNOTE: Mobile, travel and Facebook

  • Lee McCabe, Head of Travel, Facebook.
    Moderator: Mark Frary

Our keynote speaker returns to speak at the Travel Perspective seminars about the importance of mobile for the social network. He also discusses recent developments and their implications, such as autoplay video, changes to newsfeed and the pilot of the Buy button, which could see travel brands able to sell their products from within Facebook ads.



10.40-11.15am
KEYNOTE: 27 things you really need to know about Buzzfeed and content marketing

  • Will Hayward, Vice-president Europe, Buzzfeed.
    Moderator: Mark Frary

The session will look at the Buzzfeed phenomenon, how it makes its content, including video, so viral and how the company has worked with travel companies on campaigns.

Related:
How I Work - an entertaining interview with Will from June, 2014, in lifehacker.co.uk




11.20-12.10pm
Mapping a route to success

  • Ben Scott-Robinson, Head of Interactive Experience, Ordnance Survey.
    Moderator: Steve Keenan

Google maps? The OS has 230 years of mapping history and makes 10,000 changes a day to its database. It is digitalising fast - and mobile is going to be its primary platform. Find out why mobile travel and maps are going to be best friends: the pitfalls and best practices

Related:
Ben’s extensive profile on Linked-in



12.20-1.15pm
Building and maintaining a social media community

  • Enrique Ruiz de Lera, Spanish Tourist Office; Mark Henshall, author and strategist, Contentscape; Bart van Poll, Spotted by Locals; Sarah Rathbone, Siren Communications.
    Moderator: Mark Frary

In this session, we first look at what tourism and travel brands who have yet to establish themselves on social media should consider and do when setting up a presence. It looks at which networks are key, what you need to do before starting and content strategies. We then turn to how to build and maintain that presence, through in-house or external teams. The session looks at the tools you need, budgets and the best ongoing strategies for engagement, brand building and driving sales

Related:
Bart van Poll’s profile on Huffington Post.
Enrique Ruiz de Lera speaking at a Travel Perspective/WTM seminar in 2012 on ‘Marketing in the time of austerity’ - video.
Sarah Rathbone news release on becoming MD of Siren.
Mark Henshall speaking at a Brighton SEO conference on ‘Do we Desire to be on the Content Train?‘ - video.


See the line-ups for Wednesday and Thursday