Book one of our social media training courses
In January 2013, Travel Perspective launches the first of a series of regular training courses on all aspects of social media and digital editorial. Each course has a maximum of 12 people and is run by Steve Keenan and Mark Frary, who have extensive experience of working with travel brands and social media. There will also be invited guest experts for each social media and digital editorial training session, covering everything from travel video to Facebook and social search.
All courses take place at the Royal Horseguards - Guoman Hotel in central London and cost £250 per person, including lunch.
Available for booking now
26 March 2013: Finding storytellers: user-generated content (UGC) in travelHolidaymakers have flocked to UGC sites like TripAdvisor and Feefo to share their own travel experiences and companies need to make sure they have their own UGC strategy to make sure they are not left behind. |
30 April 2013: Social media crisis management: Facebook, Twitter and your online reputationHolidaymakers involved in natural disasters such as the volcanic ash crisis and man-made problems such as tour bus accidents and cruising health scares are now routinely turning to Twitter and Facebook to share news as soon as it happens and the truth is sometimes unpalatable for the travel companies involved. |
28 May 2013: Advanced Facebook marketing for travel companiesFacebook’s one billion or so users mean that travel companies cannot ignore this most successful of social networks. Facebook has made it easier in recent years for brands to work with it but how? |