As Travel Editor for digital marketing agency, iCrossing Jeremy works as the creative lead on all marketing campaigns for travel clients. Clients past and present include Virgin Holidays, Bmi, the Tui group, Hilton hotels, Visit London, Heathrow Airport and P&O Cruises.
One of his biggest clients is Visit Wales - the tourist board for Wales. Jeremy will share insights into how iCrossing created its’ Milestone Moments’ campaign for Visit Wales last year which won Best Use of Multi-channel Marketing at the 2014 Digital Awards.
Using audience-led insights to inform their approach, the team at iCrossing and Visit Wales built a hugely successful campaign that incorporated innovative new paid media techniques, work with high profile bloggers and outreach to parenting networks.
Jeremy worked for eight years as a freelance travel journalist before joining iCrossing and still freelances when he has time. He has also presented undercover reports for ITV’s Holidays Undercover and he’s the Frommer’s author for Seville and Andalusia.
He is also a respected travel industry blogger – www.travelblather.com