Social Travel Britain 2015 - programme

Social Travel Britain takes place at Sarum College, Salisbury: April 17-19, 2015


Friday 17 April

1pm Registration opens. Coffee and tea available
2pm Welcome from Travel Perspective and VisitWiltshire
2.30pm Keynote speaker

3.30pm David Coulthard, marketing director, Salisbury Cathedral
Blog it and they will come…
How to bring a cathedral into a digital age? Britain is full of superb historical institutions and monuments - but history often struggles with progress and funding (let alone internal marketing). Find out how David enlisted 27 bloggers, including the cathedral cat, the dean, organist and verger to bring the site to life. Hear about his crib sheet on how to tweet. And learn from his mistakes…

4.15pm Coffee break

4.35pm Panel discussion
5.45pm Conference close
6.15pm Opportunity to hear evensong in Salisbury Cathedral
7pm Drinks reception/The Social Travel Awards 2015, Chapter House, Salisbury Cathedral: and a private showing of one of only four original Magna Carta documents (and the best).
8pm: Dinner in The Refectory at Salisbury Cathedral.


Saturday 18 April

8-9am Breakfast in Sarum College refectory
9.30am Keynote session
10.30am Break-out sessions

11.15am Coffee break

11.30am Break-out sessions
12.15pm Break out sessions

1-2pm Lunch of Wiltshire produce and drinks, Sarum College

2pm Round table plain talking: the issues in transforming Britain’s tourism future
An opportunity to debate the challenges with your counterparts in the industry and suggest solutions - moderated by travel bloggers

3pm Coffee break

3.20pm Speed dating between delegates, bloggers and suppliers of digital and social media
- 10 minute slots in which to engage and talk one-to-one with the people you want to speak to
4.50pm Presentation of Plain Talking results and summary
5.30pm Closing keynote address
6pm Conference close
6.15pm Opportunity to hear evensong in Salisbury Cathedral

7.30pm Dinner in a Salisbury restaurant for those staying for the Sunday excursions


Sunday 19 April

8-10am Breakfast in Sarum College refectory
There will be a number of options for delegates as part of the post-conference programme, including:
6am Dawn walk inside the stone circle at Stonehenge
8am-12noon Opportunity to attend Communion, Morning Prayers and The Eucharist at the Cathedral
10am Smartphone photography tour of Cathedral Close with guide and Instagrammers
12.15pm (and subsequently) Private tours inside the roof and bell tower of Salisbury Cathedral - and out on to the roof on three sides (the fourth has peregrine falcons nesting….!)
2pm Farewell lunch for remaining delegates and bloggers


Recommended reading