PROGRAMME
What's on at Social Travel Britain?
April 20, 2016
First Bristol Travel Massive
We warmly welcome travel businesses, hotels, start-ups, writers, bloggers and PRs to network and mingle at our exciting inaugural event. The event will run from 7pm to 9pm with a complimentary glass of wine from The Bristol hotel and a pay bar after that where food can also be ordered. Please feel free to forward […]
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April 21, 2016
Registration
Collect your badge and network with other delegates at Watershed on the Harbourside in Bristol (Postcode / Satnav: BS1 5TX). We’re on the first floor, past the cafe/bar, with a brilliant conference and break rooms. There is powerful wifi, you’ll be pleased to hear… Watershed General Enquiries: 0117 927 6444 Box Office: 0117 927 5100 […]
INTRODUCTION
Opening remarks from the founders of Travel Perspective
KEYNOTE: Instagram and travel
The brand development lead at the photo sharing platform shares trends, best practice, strategies and insights to help build your brand and how to build overall brand equity
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How Britain is doing digital
Learn from our exclusive survey in conjunction with World Travel Market of Britain’s tourism sector
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Coffee break
Meet other delegates and learn from our partners over coffee and tea. Sponsored by Greentraveller
KEYNOTE: Say hello to influencers
Find out how the landscape is changing for DMOs and why influencers are so important
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What’s the future for influencers beyond paid blogging?
Bloggers/influencers have been busy for five years building audiences and creating content for destinations, as well as their own blogs. But what’s next? Keith (Velvet Escape) explores new concepts, moves into more traditional media - even bricks and mortar businesses. Also, a look at other forms of content (Virtual Reality, 360 videos…) and a view […]
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Panel: beyond the influencers
Will ground-up, community-created content disrupt professional blogging? Do you actually need to write? Or shoot video? And which future channels should we consider? Keith, Jen Howze of BritMums and Kash Bhattacharya, Budget Traveller, discuss the issues
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Bristol: our campaigns and digital future
Find out how our hosts have been using digital and social media, their successes and plans for the next few years. Early moves have been to incorporate its Tumblr into the website, while at least one blog post is produced internally each week. Destination Bristol has worked with bloggers, particularly those with good social numbers […]
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Social Travel Britain Awards reception
We begin with a drinks reception in the museum’s Animate It! exhibition space where delegates will be able to get hands on with two of Bristol’s best loved natives - Wallace and Gromit.
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Social Travel Britain Awards gala dinner
Sponsored by Four Travel, the digital event of the year in British tourism takes place in the stunning surroundings of At-Bristol, one of Britain’s best science museums. Our dinner will be held in The Annexe on the second floor, which has an outdoors terrace with views over Millennium Square. Find out who has been chosen […]
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Entertainment: Poet in Motion
Travel blogger and poet brings her one-woman show on travel and technology to Bristol NB: Last trains to London depart Bristol 21.50 (arrives 23.44) and 22.35 (00.34)
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Evening ends
Time to head home. NB: Last trains to London depart Bristol at 21.50 (arrives 23.44) and 22.35 (00.34)
April 22, 2016
Welcome to Day 2
Make a bright start to the second day’s sessions. If you missed breakfast at your hotel, or are rushing in from home, there is a lovely cafe in Watershed right outside the door to the conference rooms
KEYNOTE: Is this Britain’s most social DMO?
Visit Cornwall’s chief executive talks about topping a recent ranking of the best DMOs in the land. He also shares his thoughts on the view that a DMO should be a digital excellence hub to help membership, by facilitating creativity and distributing top content. Bell shares his views on how to use members to help […]
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How to promote the best of budget Britain
The Budget Traveller (aka Kash Bhattacharya) took a road trip of Britain in 2014. It wasn’t perfect. But he’s back to tell delegates how he would promote cool budget Britain, bringing in experiences from his roadtrip and how he’d make it so much better in 2016, collaborating/working with communities/tourism brands on the way…
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Panel: evaluating activity to get maximum results
The thinking goes like this: agreed campaign targets, content delivery deadlines and lots of impressive, but often meaningless, sounding figures. Evaluating activity to get maximum results is a speciality of Helen Coop, director of Four Travel. She also opines: “When boundaries between PR, social and digital are becoming increasingly blurred, every campaign should be part […]
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CASE STUDY: Local initiatives in the North-West
Our two speakers share the best social and digital tourism initiatives in their local area: Zoe Dawes aka The Quirky Traveller (The Quirky Traveller) lives in NW England and regularly works with local businesses in Travel, Hospitality and Cultural sectors. Zoë will discuss how she promotes their products, services, attractions and initiatives to a UK […]
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Coffee break
Meet your fellow delegates and learn about our partners over coffee and tea, sponsored by Greentraveller
Working with the public sector to produce video and digital marketing campaigns
Richard Hammond, CEO of Greentraveller, gives an insight into his experience of the nuances of working with the public sector, from fulfilling funding requirements to project management and delivery of digital marketing campaigns. Over the last six years, the Greentraveller Media Group has worked with a range of local, regional and national public sector bodies […]
WORKSHOP: Get going with video for under £500
A rundown on the best lights/angles/sound to use with your smartphone and then we take to the streets of our beautiful host city to film with tips along the way. Nigel will produce a one-minute film of Bristol waterside for showing at the end of the day. Find out how to take the angles, get […]
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WORKSHOP: How to be a brilliant landscape photographer
Paul Sanders, a brilliant former picture editor at The Times, looks at what it is about images that tell a story and how to use them to sell your destination or brand better. He will also make delegates think about the long-term value of photos, beyond the selfie. He will be in conversation with former […]
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Lunch
Enjoy lunch at Watershed while networking with other delegates
KEYNOTE: How to attract the millennials
Our expert, Peter Jordan of destination marketing agency Toposophy, shares his latest research on Where the Next Generation of Asian Travellers is Heading - and How to Win a Place on their Travel Itinerary. . Peter has emerged as one of tourism’s leading specialists in millennial traveller trends and is a respected speaker and author […]
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PANEL: Sound and Vision - film, VR, drones and audio
Our experts share their thoughts on why audio and the moving image are worth more than a thousand words when it comes to travel inspiration. Each will present, or be in discussion with moderator Steve Keenan, and will then join up for a panel chat on the current state of media. Our team is: * […]
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Coffee break
Meet other delegates and hear from our partners over coffee and tea. Sponsored by Greentraveller
KEYNOTE: Why Mums know best
The co-founders of Britain’s liveliest network of parent bloggers on why tourism brands benefit from the specialist knowledge of bloggers and other influencers who have children
End of conference: it’s a wrap!
What have we learned from the conference? Your hosts highlight the key points PLUS, the world premiere of Nigel Camp’s smartphone video, shot in Bristol this morning. The official business is over but stay in Bristol and join us for a casual dinner - and stick around for a brilliant street art tour, and private […]
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Casual dining at The Cosy Club
After the conference is over, delegates who plan to stay for the Waterside tour of Bristol on Saturday are invited to join the organisers and bloggers for a fun, informal evening at one of the top spots in Bristol. We’ve booked the private dining room at The Cosy Club, a majestic former banking hall in […]
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April 23, 2016
Post-conference: street art and in the rigging at SS Great Britain
Explore Bristol with other delegates to discover why so many tourists love to come to this vibrant city… 10am We start from Watershed to take a 90-minute street art tour with Where the Wall, the authority on Banksy’s city and the third generation of street artists. 11.30 We’ll end the 90-minute walk at one of […]
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