WTM Travel Perspective sessions 2013

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By Steve Keenan and Mark Frary

It’s year three of our involvement with World Travel Market and we’re now there for three days rather than two. Once again, there will be speakers from the most important companies in social media - Facebook, Google, TripAdvisor - as well as the cream of digital travel. The WTM Travel Perspective sessions range from the strategic to the practical.

This year, there’s also something new - WTM Fresh. This forms the centrepiece of our Wednesday sessions and is a showcase for the most exciting new start-ups in travel. Six companies less than a year old will fight it out to win funding and mentoring from investors and tech experts. Find out more about WTM Fresh here.

This is what you can expect.

Event hashtag #WTMTP13, show hashtag #WTM13

TUESDAY NOVEMBER 5 SESSIONS

Location: South Gallery 23 - 26 (level 2)

[See the line-up for Wednesday and the line-up for Thursday.]

The conference opens at 10.30am. Registration not required for the seminars but do turn up early to bag a seat. We have more room than ever this year but sessions are certain to be packed out. You will need to register to attend World Travel Market to get in.

10.30-10.40 Welcome by Mark Frary/Steve Keenan

10.40-11.20 KEYNOTE: Social Media’s Dirty Little Secret

  • Sarah Kennedy Ellis, Sabre Labs. Moderator: Mark Frary

How most of us are missing out on the most valuable part of social media – the massive data it generates - and why that mistake could forever change the future of the travel industry & what it takes to compete

11.20-12.00 KEYNOTE: Facebook and Targeting: Finding the People that Matter to You

  • Lee McCabe, Head of Travel, Facebook. Moderator: Mark Frary

Facebook is allowing travel marketers to track people across the web more effectively than any other platform. For new customer acquisition, CRM and retargeting across multiple devices. Is this the future of advertising on the world’s biggest social network

15.45-16.40 Marketing Britain; digitally, visually and socially - case studies for domestic DMOs

  • Moderator: Steve Keenan

How are tourism boards around the UK using social and digital media to promote themselves? Progress on the Visit England 101 Things to do in England campaign and case studies from around the country

16.40-17.30 How to disrupt the travel industry

Three recent innovators share how they have used social media or clever technology to upset the traditional models of the travel sector. Learn from successful entrepreneurs on how to shake things up with your own disruptive start-up.

For more information on speaker biographies, take a look at this page or here for details of the new Travel Tech Show at WTM. And we look forward to seeing you all!

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