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LATEST POSTS

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How England’s newest tourist attraction is using social and digital

Mark Frary

July 28, 2016

One of Britain’s newest tourism attractions has opened in County Durham this summer and its organisers are hoping to match some...

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How social media is being deployed at Euro 2016

Mark Frary

June 30, 2016

Social media has been a key part of this year’s Euro 2016 football championships Twitter added new features just for the...

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Are messaging apps the next big thing in travel customer service?

Mark Frary

May 26, 2016

Social media has dramatically changed the way in which customers seek help or complain. Faced with the rise of automated call...

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Is the tourist board irrelevant in the digital world?

Mark Frary

March 24, 2016

I often wonder whether we are seeing the end-game for the traditional tourist board or destination marketing organisation (DMO). Tourism boards...

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