Bloggers/influencers have been busy for five years building audiences and creating content for destinations, as well as their own blogs. But what’s next? Keith (Velvet Escape) explores new concepts, moves into more traditional media - even bricks and mortar businesses. Also, a look at other forms of content (Virtual Reality, 360 videos…) and a view on where iambassador is heading.

To be followed by a panel discussion with Jen Howze of BritMums and Kash Bhattacharya, Budget Traveller on collectives and their future role in content creation.