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Blogging and the Silk Road: win a trip to Armenia

Blogging and the Silk Road: win a trip to Armenia

Mark Frary

November 2, 2012

Photo: Norovank Church, Armenia

by Mark Frary

Two blogging projects built around the Silk Road featured at the heart of this year’s WTM Social Travel Market, which took place within World Travel Market on November 7-8, 2012 at London’s ExCeL centre.

Both projects were put together in conjunction with the UNWTO’s Silk Road Programme, a collaborative initiative designed to enhance sustainable tourism development along the historic trade route between Asia and Europe. The programme aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route’s natural and cultural heritage.

Today, we are launching the 2012 Silk Road Ch@llenge, a competition for bloggers from around the world with a prize of an all-expenses paid trip to beautiful Armenia, one of the jewels of the Silk Road.

Launched last year at WTM Social Travel Market, the first Ch@llenge was won by Sophie Collard for her entertaining video on sampling horsemeat on the Kazakhstan stand at WTM. This year the theme is again about food – but we are allowing bloggers until November 30 to put together their entry, with ideas from from the Silk Road stands at WTM, a trip done to the Silk Road in the past 12 months – or an inspiring post on why you should visit the Silk Road.

Bloggers should post on their blogs using text, images, video or audio. The winning entry should also try to demonstrate the cross-border nature of the Silk Road, show inventive use of multimedia and encourage tourism to the region.

Bloggers should register here.

Blogs should be publicised using the #silkroad2012 hashtag on Twitter to ensure they are considered by our judging panel, made up of representatives from WTM Social Travel Market organisers Travel Perspective and the UNWTO.

Enter today to stand a chance of winning this amazing prize, which will include visits to Armenia’s most outstanding tourist attractions as well as unique experiences involving Armenia’s rich and diverse food and drink heritage.

One of the most eagerly awaited session of this year’s WTM Social Travel Market took place on Thursday November 8 on the Turkey stand (EM850), another of the countries of the Silk Road.

This interactive session saw Chris Richardson of RTWLabs put together a blog on the theme of Flavours of the Silk Road. The theme was inspired by the recent UNWTO Flavours of the Silk Road Conference in Baku, Azerbaijan where delegates heard how traditional and contemporary food and drink could be used to promote tourism to the Silk Road’s countries. The video of the session will be available here shortly.

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